Dreamland is a music festival concept I created, inspired by the joyful and whimsical world of candy. The branding centers on candy-themed symbols, representing happiness and fun, aligning with the festival's promise of a joyful escape. I designed key visual elements, including festival bracelets, staff IDs, a dynamic motion poster, and engaging Instagram advertising posts. Each design element reflects the vibrant, playful energy of the theme, creating a cohesive and immersive identity that invites attendees to celebrate music, fun, and happiness at Dreamland.